What type of video do I need for my business? by Carrie Glenn

Many clients don't realize there are several types of video scripts they can use for their many different business needs.

Shot of a Live Action Sales Video, VSL, by Carrie Glenn

Here are a few:

1. VSL's, aka, Video Sales Letters. These are sales videos, often seen with animated videos and live action videos with text overlay. The sole purpose of these is to garner a sale. They are usually informative, educational, and hopefully entertaining. They can also be done direct to camera by a spokesperson, or the face of the business.
2. Explainer Videos, which are usually spokesperson, whiteboard, animated, and live action. Like the VSL, they are made to inform and often used for sales. They're just more informational than VSL's.
3. Instructional Videos. I just wrote my first instructional video and had to totally change up my formula for it. These are really geared to show how a product or service works, the step-by-step "instructions." If you want the template for this video script, just comment or message me and I'll be happy to send you one!

My very favorite, though least selling video script writing service, is the traditional "commercial" type video scripts. These are super fun because they are not geared towards direct response. They are more about Brand building and can include a variety of elements, topics, ideas, and characters. 

But most business owners want to see immediate ROI, meaning they hire me to write a strong script for which they'll track their direct response (in other words, sales). 

Oh, and don't forget LIVE video!! Also a fave! No, we don't write a full out script for these to read on camera. But we do write a script, then break it down into a few main points that business owners can hold in their hand and refer to.

So what type of video should you use for your business? Ask yourself these questions:

1. What do you MOST want to accomplish with your video? More clients? Brand awareness? Teach them how to use your product? Now it's easy to say, all of it! I urge you to resist this and pick one most important goal.
2. What type of video would your best clients want to see? Direct to camera? Animated? Live action? LiveStream? Start with that one! You can always do more.
3. What are you most comfortable with? Do you like being on camera? Would you rather not? Do you like your voice, or would you rather a voice-over artist?

Once you know the answer to these questions, you will be able to pick the best video for your business, and it all starts with a good script.

And that's it! Well, that's not all, but that's all we're covering today because, speaking of scripts, I've got several to go and finish writing for my eager clients...just after my Toastmaster's meeting (yes, I'm a Toastmaster!). See you next time!

Thanks for reading,

Carrie

carrieglenn.com