Not all 5-Star reviews are the same! by Carrie Glenn

Photo courtesy of Tomislav Kaučić from Pixabay

Not all 5-Star reviews are the same! Trust me. Now, of course, they are all fantastic and welcomed. They are all very important and help to grow your business. And I am grateful for every single 5-Star review! It's just that, sometimes, one stands out from the rest.

Especially when it's written by an authentic, enthusiastic client who is thrilled with your work. For example, take my most recent review for writing a video script for a client's video sales letter (VSL). 

5-Star review

But let's not look at it as a pat on MY back. No. Let's look at it as a learning experience for all of us on how to get more 5-Star reviews like this. 

Here it goes:

I was a tad hesitant paying so much for a script, but Carrie was worth every dollar. The final sales script made the hairs on my arms stand up. She really nailed my brands voice and mission. More importantly, Carrie's communication through the entire process was FANTASTIC. She kept me updated through the entire process. My final project she provided in multiple formats and she even recorded herself reading it. Everything she does is world class and 100% professional. If you want an amazing sales script, you don't have to look any further... ~Chical

In breaking this down, we see that the best copywriters must do the following:

1.    Communicate well throughout the project.

2.    Capture the brand voice and mission.

3.    Write really good, convincing copy... more by capturing the voice of the brand's ideal client. Really understand what they are going through and how that brand can help.

THE GOLDEN NUGGET

And there you have it. Oh, and one last thing. Can you find the GOLDEN NUGGET?

Photo by Alizee Marchand from Pexels

In copywriting, we usually refer to the Golden Nugget as the piece of info we discover in researching the topic that makes the biggest impact. Well, as a copywriter, I feel that we can deliver a Golden Nugget to our clients to show them how much we care about them and their organization.

Recording the script (nonprofessionally, just as an example) was the GOLDEN NUGGET here. By sending that, I was able to give this client the tool needed to really nail the essence of the script. This is helpful, especially if the client is hiring a VO artist to read it, or even if they are the one to perform it on video. It gives them the Golden Nugget, so that they can give it to their viewers!

WIN-WIN!

Thanks for reading! 

Carrie

carrieglenn.com

*first published on LinkedIn; includes slight edits for SEO.

*and yes, I do know that "they, their" are being used for single person :)