Not all 5-Star reviews are the same! by Carrie Glenn

Photo courtesy of Tomislav Kaučić from Pixabay

Not all 5-Star reviews are the same! Trust me. Now, of course, they are all fantastic and welcomed. They are all very important and help to grow your business. And I am grateful for every single 5-Star review! It's just that, sometimes, one stands out from the rest.

Especially when it's written by an authentic, enthusiastic client who is thrilled with your work. For example, take my most recent review for writing a video script for a client's video sales letter (VSL). 

5-Star review

But let's not look at it as a pat on MY back. No. Let's look at it as a learning experience for all of us on how to get more 5-Star reviews like this. 

Here it goes:

I was a tad hesitant paying so much for a script, but Carrie was worth every dollar. The final sales script made the hairs on my arms stand up. She really nailed my brands voice and mission. More importantly, Carrie's communication through the entire process was FANTASTIC. She kept me updated through the entire process. My final project she provided in multiple formats and she even recorded herself reading it. Everything she does is world class and 100% professional. If you want an amazing sales script, you don't have to look any further... ~Chical

In breaking this down, we see that the best copywriters must do the following:

1.    Communicate well throughout the project.

2.    Capture the brand voice and mission.

3.    Write really good, convincing copy... more by capturing the voice of the brand's ideal client. Really understand what they are going through and how that brand can help.

THE GOLDEN NUGGET

And there you have it. Oh, and one last thing. Can you find the GOLDEN NUGGET?

Photo by Alizee Marchand from Pexels

In copywriting, we usually refer to the Golden Nugget as the piece of info we discover in researching the topic that makes the biggest impact. Well, as a copywriter, I feel that we can deliver a Golden Nugget to our clients to show them how much we care about them and their organization.

Recording the script (nonprofessionally, just as an example) was the GOLDEN NUGGET here. By sending that, I was able to give this client the tool needed to really nail the essence of the script. This is helpful, especially if the client is hiring a VO artist to read it, or even if they are the one to perform it on video. It gives them the Golden Nugget, so that they can give it to their viewers!

WIN-WIN!

Thanks for reading! 

Carrie

carrieglenn.com

*first published on LinkedIn; includes slight edits for SEO.

*and yes, I do know that "they, their" are being used for single person :)

What type of video do I need for my business? by Carrie Glenn

Many clients don't realize there are several types of video scripts they can use for their many different business needs.

Shot of a Live Action Sales Video, VSL, by Carrie Glenn

Here are a few:

1. VSL's, aka, Video Sales Letters. These are sales videos, often seen with animated videos and live action videos with text overlay. The sole purpose of these is to garner a sale. They are usually informative, educational, and hopefully entertaining. They can also be done direct to camera by a spokesperson, or the face of the business.
2. Explainer Videos, which are usually spokesperson, whiteboard, animated, and live action. Like the VSL, they are made to inform and often used for sales. They're just more informational than VSL's.
3. Instructional Videos. I just wrote my first instructional video and had to totally change up my formula for it. These are really geared to show how a product or service works, the step-by-step "instructions." If you want the template for this video script, just comment or message me and I'll be happy to send you one!

My very favorite, though least selling video script writing service, is the traditional "commercial" type video scripts. These are super fun because they are not geared towards direct response. They are more about Brand building and can include a variety of elements, topics, ideas, and characters. 

But most business owners want to see immediate ROI, meaning they hire me to write a strong script for which they'll track their direct response (in other words, sales). 

Oh, and don't forget LIVE video!! Also a fave! No, we don't write a full out script for these to read on camera. But we do write a script, then break it down into a few main points that business owners can hold in their hand and refer to.

So what type of video should you use for your business? Ask yourself these questions:

1. What do you MOST want to accomplish with your video? More clients? Brand awareness? Teach them how to use your product? Now it's easy to say, all of it! I urge you to resist this and pick one most important goal.
2. What type of video would your best clients want to see? Direct to camera? Animated? Live action? LiveStream? Start with that one! You can always do more.
3. What are you most comfortable with? Do you like being on camera? Would you rather not? Do you like your voice, or would you rather a voice-over artist?

Once you know the answer to these questions, you will be able to pick the best video for your business, and it all starts with a good script.

And that's it! Well, that's not all, but that's all we're covering today because, speaking of scripts, I've got several to go and finish writing for my eager clients...just after my Toastmaster's meeting (yes, I'm a Toastmaster!). See you next time!

Thanks for reading,

Carrie

carrieglenn.com