Get on the first page of Google by Carrie Glenn

How do we get on the first page of Google? 

Photo courtesy of Caio Resende from Pexels

Many business owners know that they need SEO. But few understand what that really means or how to do it effectively. Even fewer know how to use their Ideal Client’s words to keep them ranking high with Google, or how their "Voice," their "Branding words" fit in.

What is SEO?

Most people think that SEO is all about keywords. Yes, keywords affect SEO, but it's not that simple. Unfortunately, that is only part of the equation. 

Simply put, SEO stands for:

• Search
• Engine
• Optimization

And it refers to anything at all that you or your webmaster does to try to optimize your position in search engines such as Google. This could be how your pages are described and labeled, tagged, how your pictures are captioned, how fast your site loads, how long visitors stay on your site. There are many other factors.

Furthermore, SEO is controlled by the rules, standards, and "algorithms" that Google has in place. To make it even more confusing, like taxes, these rules, these algorithms, are constantly changing. Just check out Google's latest hummingbird update.

Courtesy of Vit Ducken from Pixabay

Using client words

To find our client's words, we can:

• read reviews
• listen to our clients speak
• read questions in forums relating to our service
• note their answers on our business intake forms,
• note exact words in their email requests. 

Our clients are telling us exactly what they are looking for! How do we use their words to get us on the first page of Google?

It can be very confusing. While using our client's words in our Website Copy is not for SEO per se, it does affect SEO and rankings, and I'll explain. First, here's the reason for using these words:

The Power of Exact Words

Using the EXACT words of our clients that we find in reviews and other sources in all the copy we write is the SUPERPOWER of our copywriter tricks. We do it because the words that people use in reviews are "golden nuggets" if you will, that tell us EXACTLY what our clients are looking for. In other words...

These are the words that your clients associate with your service. 

So, if your venue holds events and someone wants a "well organized event," and we see reviews that say this, good; we can use those words verbatim. However, if your best clients want it more specific and perhaps less formal, say, they want "an event that goes off without a hitch," then we would want to use these words. 

This is the magic of copywriting. And we take take it a step further to further differentiate our favorite clients by matching our branded words to theirs, which you'll see down below. But first...

About "Your Voice" or tone — your "Branding words" 

It's also worthwhile to note that your choice of other descriptive words such as "exclusive" may not really be a client word or an SEO word. But it is YOUR way of branding yourself. This is also good, because some of your clients, maybe even your best ones, ARE thinking this word. And those who aren't, as long as it doesn't offend them, it may serve to further educate them or shine a good light on your service. It keeps all your best visitors on your site, raising your rankings.

Here, Lassie!!!

Lastly, polarizing or "dog whistle" copy can be used to turn off or even offend your NOT IDEAL clients and send them on their way. For example, to avoid working with clients who are trying to save money, you could say, "We don't cater to events where you want to do your own cooking." 

How SEO and Google rankings come in 

When we write our website copy with your client's words in mind, whether from reviews, conversations, etc., these things happen:

1. People type in their need, "looking for best bar for engagement drinks in London." At the same time, they also want a well organized event, as well as other things, of course.
2. Google's algorithm has become very sophisticated and locates answers that are not just based on this phrase. They also now give choices such as: top bars for engagement drinks, best bars for engagement parties, even best venue for engagement celebration. 
3. When your website visitor reads your website copy and sees their own words, their thoughts, "well organized event," then they feel "at home" and stay on your site longer, read more, stay engaged. This boosts your rankings!!! 
4. Then, Google sends your site to more people.
5. Your rankings go up, hopefully landing you on the first page and hopefully landing you more clients!

Well there you have it. Start including your clients' words into your copy and see your page climb hopefully to the top of Google!

Have any questions? Hit up the comments and I'm happy to help!

Thanks for reading!

Carrie

carrieglenn.com