Words that Sell by Carrie Glenn

Sometimes, it's easy to generalize our clients. "Well everyone likes a drink or two." "Every type of person can like coffee." "Mixed drinks are for everyone!"

COFFEE flavored VODKA

As you may have guessed, I'm writing for one of my most innovative clients, Death Wish Coffee. The product is their Death Wish Coffee Vodka and the first step after researching the product, is researching the Ideal Client. 

And you may have also guessed how easy it is to just generalize this clientele. 

You could even say, "It's for those millennials," or, "It's for partiers." 

But with just a little research, checking comments on the FB Page, reading reviews, watching a few videos and LiveStreams, you can see a pattern emerging. 

These are hard working folks. They value fun times with fam or friends. They love to try new things. Many value local, appreciate crafted beverages, like the idea of supporting hard working entrepreneurs.

These are your neighbors, friends, partners in crime. They make life a little more interesting and a lot more fun. They want to live a good life. They work hard and play hard. They love drinking and staying awake, lol!

Okay, time to let the copy write itself... (oh ya; that's my superhero power...)

carrieglenn.com